FitNinja Inc. - Networking and Mental Wellbeing in Entrepreneurship
FitNinja | Teaching Case
This teaching case describes how the board members of FitNinja were forced to change the direction of their company by the global pandemic. Consequently, this has had psychological and behavioural effects that increased levels of stress and burnout amongst the board members. As a unique element of this case, there is a focus on the psychological issues that arise when a business is faced with unexpected and unpredictable change, a so called, black swan event. How does an entrepreneur deal with the uncertainty and pressures that this creates to avoid stress and burnout? It is also important to be aware that stress and burnout are not the same!