John Everwas, founder of FitNinja, opened his fitness centre in 2019, with the idea of focusing on the personal connection between the instructors and the clients. However, the Covid pandemic forced him to go mainly digital by producing video classes and making them available online.
The case is set during the Covid-19 pandemic and considers the many problems faced during that time. The case links directly to all six of the toolkits.
This study examines ‘The Sixth Taste’ business owner’s response to a burnout caused by managing his business and by the need of taking executive decisions. The case gives a thorough description of ‘The Sixth Taste’ leadership strategy and personal development, drawing from various statements from it
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